Krista has been in the M&C Industry for 27 years and excitedly joined the Encore Canada team in February 2019. Her previous experience includes teaching in South Korea, as Station Chairman for the American Red Cross in Germany, Event Manager for the U.S. Air Force in Europe, and Corporate Events Manager for a Fortune 100 company in California. When Krista returned to Canada, she joined Fairmont Hotels & Resorts in Group Sales and then was the Director of Sales with Destination St. John’s (DMO). 

With Encore Canada, Krista focuses on business development, client connections and industry association partnerships. Some of her current industry involvement includes Chair of CanSPEP’s Business Associates Advisory Council and Board member of the AMC Institute of Canada. In 2015, Krista was inducted into M&IT’s Hall of Fame as Industry Mentor.